CASBAA
The Cable & Satellite Broadcasting Association of Asia (CASBAA) announced today that pay-TV in Asia has reached the tipping point of 50 percent penetration of all Asian TV homes. This development opens the door to massive growth in ad revenues over the next five years. According to Asia Pacific pay-TV industry research carried out by CASBAA, pay-TV services now connect with almost 363 million homes in Asia, surpassing North America where pay-TV reaches 121 million.
Pay-TV penetration varies dramatically across the region. South Korea, with a penetration rate of 99 percent has the highest penetration while Indonesia with penetration of 3 percent of TV homes has the lowest. Growth in the pay-TV industry is primarily driven by India (75 percent penetration of all TV homes) and China (48 percent) but Pakistan, Thailand and Vietnam are contributing significantly to this growth.
the asian times
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